Vanessa Hudgens Stars in BetMGM’s Latest Casino Campaign
A 30-second commercial for the BetMGM Casino campaign, which launches on November 20, shows Hudgens perusing a library that has been converted into eclectic rooms influenced by various games.
In a new campaign, Vanessa Hudgens highlights BetMGM's "Library of Games."
The renowned online sportsbook and gambling operator BetMGM has launched a new marketing campaign for their online casino, dubbed "Library of Games." Actress and singer Vanessa Hudgens is the face of the campaign. The 30-second commercial that kicks off the campaign on Monday, November 20th, cleverly highlights the variety of games available on the BetMGM platform.
In the commercial, Hudgens peruses a library that transforms into a variety of airy, distinctive rooms, each inspired by a different BetMGM Casino game. This made-up narrative strengthens BetMGM's dominance in the online gambling market by portraying it as "The King of Casino." This campaign immediately follows the September premiere of Jamie Foxx's new show on BetMGM.
Calmatic Directs Vanessa Hudgens' Newest BetMGM Campaign
Calmatic directed the commercial in addition to receiving a GRAMMY Award for his work on the popular music video "Old Town Road" featuring Billy Ray Cyrus and Lil Nas X. Additionally, Calmatic has collaborated on projects with musicians like Tyler, The Creator and Anderson Paak.
With a presence in 26 markets, BetMGM provides both mobile and in-person gaming options. You can access the BetMGM Sportsbook app at www.betmgm.com and on iOS and Android devices. Be sure to follow BetMGM on X, formerly known as Twitter, for additional news and updates.
Executives at BetMGM Consider Vanessa Hudgens' Influence in the New Campaign
Chief Revenue Officer of BetMGM Matt Prevost made the following remarks regarding the collaboration with Vanessa Hudgens: Superstar Vanessa Hudgens makes BetMGM a reality as both an entertainment destination and an iGaming company offering sports betting. This outstanding team effort will pique the interest of both new and old audiences.
Regarding the campaign, Geno Burmester, Creative Director at 72andSunny, remarked, "The iGaming space is more crowded than ever." There are far more games at BetMGM Casino than any of its rivals. It was necessary for this brand to bring that product truth to life in a unique way.
Additionally, Burmester talked about working with director Calmatic, saying that he was the ideal collaborator. He breathed fresh vitality and life into each scene, transforming this collection of games into an enchanted realm that players would want to explore.
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