Maine’s Oxford Casino Didn’t Violate Rules with Accidental Email
According to Maine regulators, Oxford Casino did not break any state laws when it accidentally sent a promotional email to over 60K customers.
According to a recent report by the Maine Gambling Control Board (MGCB), the January 10 email from the gambling establishment in Oxford, Maine, incorrectly claimed that recipients had won $250 in free slot play.
A second email that rectified the first message was sent after that. The subsequent email clarified that nearly all of the recipients were not receiving free play.
According to Maine TV station WGME, the original email was intended to be sent to just five randomly selected clients. Five customers are selected by the casino each week to participate in the promotional drawing.
According to Matt Gallagher, general manager of Oxford Casino, the inaccuracy "was the result of a human error." The MGCB was promptly informed of the error by casino officials.
According to WGME, nearly 200 recipients of the initial email protested to the MGCB despite the fact that it was later rescinded. Despite reading the allegations, MGCB staff decided not to pursue the casino further.
MGCB Regulations
“The email offer accidentally sent to the 60,000 plus recipients and then promptly retracted does not violate Gambling Control Board laws or rules, because the original email was sent accidentally,” the MGCB ruling stated.
Milton Champion, the executive director of MGCB, added that he reviewed the guidelines for the email marketing, read all of the complaints, and took into account the casino's justification.
The casino is able to reward customers with free slot play because to Maine's commercial gaming regulations.
In order to be utilized exclusively for playing slots, the bonus play "must be issued in the form of free play credits on a ticket, voucher, or player card." Additionally, the casino is required to submit a monthly report that lists the daily allotments of slot promotions for customers who spend $250 or more.
Churchill Downs owns and runs Oxford Casino, which features 28 table games and nearly 1,000 slot machines.
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