GiG Software Launches with 4th Ontario Operator
Gig Software Plc, a B2B iGaming tech firm located in Sweden, has revealed a collaboration with PowerPlay Online Casino and Sportsbook, which is licensed and operational in Ontario.
The announcement signifies the fourth brand introduction in Ontario and also represents GiG's fourth publicly revealed partnership initiation in 2025 within various regulated markets. PowerPlay began operating in Ontario in 2023, providing slots, live dealer games, video poker, and sports wagering.
Through the agreement, PowerPlay gains entry to GiG’s iGaming platform, content management system, and its sportsbook, Sport X. Additionally, PowerPlay will utilize GiG’s AI resources, DataX and LogicX, to support player acquisition and customer retention.
“The successful migration to GiG’s technology platform is a milestone for PowerPlay as we continue to grow in Ontario,” said PowerPlay CEO Dean Serrao. “This partnership allows us to offer an enhanced and seamless experience for our players while leveraging GiG’s flexible and scalable solutions to expand our presence in the market. We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”
Ontario: A Major Gaming Market in North America
Ontario is nearing the third anniversary of launching its regulated, competitive iGaming market this April and has become one of the largest iGaming markets in North America.
In February, Ontario had 50 approved operators and 84 active licensed gaming websites. In February, the market registered total wagers of CA$7.12 billion (a decline from CA$7.83 billion in January), along with $280 million in total nonadjusted gross gaming revenue, reflecting a 15% decrease compared to CA$327.9 million in January.
Elbows Up: Advantage in Competition
PowerPlay is relying on the shift to GiG’s top-tier technology as a pivotal factor for their success in the marketplace.
“GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners such as PowerPlay navigate the complexities of regulated markets,” said GiG CEO Richard Carter. “The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth. Our continued focus on delivering a market-leading service provision, from secure platform infrastructure to optimized user experiences, is key to enabling partners to maximize their potential.“
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